Millenia 3 Blog

Sometimes, Personal Trumps Policy

Summer TV-watching is not just re-runs anymore. Many networks have found lucrative formulas for original programming that have saved viewers from the pre-fall content desert. In the summer of 2017, Freeform had a hit on their hands with “The Bold Type,” a clever drama series about the editor of a gl...

Urgent Pull Avoids PR Offense

This past fall, Millenia 3 received an urgent email from a VP of a major broadcast network. It was 5:00 p.m. on a Saturday evening, and the launch of the action drama “Designated Survivor” was 10 days away. Multiple off-air spots were already in play across other networks, but Millenia 3 was told to...

It’s the End of Advertising As We Know It And I Feel Fine

Thank you, REM, but I have a confession to make, it isn’t the end of advertising as we know it. Not yet, anyway. Since the dawn of time (ok, maybe earlier this decade) agencies and buyers have been toying with the idea that we can deliver specific advertising on TV, online, and other platforms based...

Midseason Slasher

Did you ever wish that there was not a midseason hiatus? We all look forward to the new and upcoming episodes after being on hiatus. It is actually cruel and unusual punishment to keep the viewers waiting to see the results of those dramatic cliffhangers. Now, the networks are rethinking after last...

Fall Launch – Another Year in the Books!

The last few months have been very stressful for the American people with the future of our government at hand. Don’t worry I’m not going to get political or go on a rant… I’m going to give you my take on the 2016 Fall Launch!  Some of the new shows/returning shows are the way for many to escape the...

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