Once you have completed the media plan, you or your agency simply sends it to us, while you move on to producing the creative. From there, we take ownership of the process so that you don’t have to worry with the details. Our team ensures the integrity of each spot and performs any needed customization to make sure that each commercial airs as intended. (See how we saved the Emmy spots!)
If there are creative issues with a commercial, Millenia 3 has the ability to correct video and audio right here in our in-house studios. We use industry standard tools and technology to handle every possible scenario. At your discretion, we can customize spots by adjusting audio and modifying images, as well as adding logos, air times and other information. With these capabilities, Millenia 3 cuts out unnecessary time and steps from the process. After we (or your production company) have made any needed corrections, Millenia 3 provides copies to the appropriate network’s standards and practices department for review. Once approved, the commercial is encoded with our industry-leading Digital Watermarking technology, allowing us to confirm the details of airplay during the airplay verification stage.
During this phase, our traffic department creates and posts traffic instructions on trafficinstructions.com based on the media buy. Our clients and stations can easily access the traffic instructions at any time on our user-friendly site.
Using our exacting system of quality control, we make sure that your commercial is ready to air as intended, before it moves on to the next step in Broadcast Traffic+, distribution.